Project Brief:
Nespresso tasked this multi-disciplinary team to devise innovative ways to bring the Nespresso brand to the US market.
Solution:
By employing an RFID debit system in Nespresso cups, keyfobs, and cards; the Nespresso Club member can have their coffee at home or on the go without worrying about cash and for less money than the non-club public. The RFID technology also tracks account information like favorite drinks and places visited.
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